'Would you tell me, please,
which way I ought to go from here?'
'THAT DEPENDS A GOOD DEAL ON WHERE YOU WANT TO GET TO' SAID THE CAT
[Lewis Carroll, Alice in Wonderland]
What I do
Working together on a monthly basis, I help take your company from where it is now - to where you'd like it to be.
I cover all marketing disciplines including branding, social media, website, electronic and printed newsletters, event management, PR and advertising (although advertising is usually avoided).
I manage everything in-house including copywriting, photography and design to ensure your budget goes as far as possible. Think of me as your marketing manager, without the big salary and overheads.
Who am I?
In a nutshell, I am your whole marketing department. I get on with the areas of marketing you need me to manage for you, consistently maintaining momentum and assessing success. I come up with ideas and new ways to communicate. I work with you every step of the way in a reliable, creative way. I've done it for over 28 years now so I've definitely got the hang of it!
- Corporate identity and brand management
- Marketing communications
- Public relations
- Literature audit and management
- Website management
- Design & print
- Advertising
- Photography
- Event management
- PR training
Fluent is owned and managed by me, Andrea Williams: 32 years experience, 28 of those running my own agency. During that time I have worked within most industries, with businesses of all sizes - to help them project the right image, deliver a clear message and grow their client base and sales revenue.
How I Work
The first step is a fact-finding meeting where we can have a good conversation. During this, I get to understand your aims so I can go away and research everything I need to put together an intelligent plan to approach your marketing and PR work.
I’ll ask lots of questions about your company, the team, customers, culture and how everything works together. Then I’ll prepare a proposal for your business – including timescales and budgets.
Going forward, if you like what I’ve outlined, I create up a schedule of monthly activities and we start to work together for a fixed fee each month. Most clients require between 2 and 4 days each month to achieve good results.